| Module code | TRL 802 |
| Qualification | Postgraduate |
| Faculty | Faculty of Humanities |
| Module content | Researching three brands within three different categories: social awareness, retail and a personal branding. Writing a creative strategy for each of the chosen brands. Developing three campaigns of five communications each: the media used will depend on the strategy, the brand, target audience and communication objectives. Compiling the above in an industry-ready copy portfolio. |
| Module credits | 20.00 |
| Programmes | |
| Contact time | 1 lecture per week |
| Language of tuition | Module is presented in English |
| Academic organisation | African Languages |
| Period of presentation | Semester 2 |
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